Company News
Passionate speech by Dr. Neisany, (Edwards Deming's student)

Mandegar Group got a unique opportunity to meet Dr Reza Neisany in Thursday 2 March 2016. Dr Neisany shared his amazing experiences, knowledge and memories about the management guru, Professor Edwards Deming

The speech held for over 3 hours, Dr Neisany was standing for the entire time, using his amazing energy, enthusiasm and passion, with no hesitation to share his knowledge and experiences for his audience at Mandegar Group. We are still carrying the core message of his inspirational speech.

One of the topics included in the speech was about the philosophy of Deming in management.

Dr. W. Edwards Deming taught that by adopting appropriate principles of management, organizations can increase quality and simultaneously reduce costs (by reducing waste, rework, staff attrition and litigation while increasing customer loyalty). The key is to practice continual improvement and think of manufacturing as a system, not as bits and pieces.

Another interesting topic, covered the magnificent story of post war Japanese success and development.

Deming is best known for his work in Japan after WWII, particularly his work with the leaders of Japanese industry. That work began in August 1950 at the Hakone Convention Center in Tokyo when Deming delivered a seminal speech on what he called Statistical Product Quality Administration. Many in Japan credit Deming as the inspiration for what has become known as the Japanese post-war economic miracle of 1950 to 1960, when Japan rose from the ashes of war to start Japan on the road to becoming the second largest economy in the world through processes founded on the ideas Deming taught

  1. Rethink your thinking
  2. Higher level of uniform product quality
  3. Improvement of product testing in the workplace and in research centers
  4. Greater sales through side [global] markets

At last, not at least a critical concept, which is one of the weakest point of most Iranian organizations was discussed thoroughly, and it was about customers and the culture of customer centrism. A critical concept that we have no choice but fully adopt if we intend to be a part of the globe and the global economy.

Dr Neisany mentioned that Professor Deming had held a speech for the car giant manufacturer Ford, and they say Ford wasn't the same Ford as before after his speech. Being inspired by this fact, we hope that we also "rethink our thinking" particularly when it comes to customer orientation and management in general.